Sam Wilde

Sam Wilde

I'm a Product Designer with over 12 years experience
delivering complex, meaningful projects for big organisations.

Hello,

I design digital products that work commercially and hold up as experiences. Most of my career has been in product teams at scale, and increasingly on the founder side, helping early-stage companies get to market.

I started in eCommerce at Boots UK, learning the fundamentals of UX from information architecture through to research and workshop facilitation.

A short stint at UNiDAYS followed, where I set up the company's user research capability, before returning to Boots to help lead the replatform onto Adobe Experience Manager, owning the component library, taxonomy governance and flows across the Advantage Card app and checkout.

From there I joined Wilko as Lead UX/UI, shaping the online experience and the direction of product design across the business.

I then spent three years at DAZN as a Senior Product Designer, leading the multi-country rollout of tiered pricing and the launch of NFL Game Pass across web, mobile and TV.

Since 2024 I've been independent, working with both B2B & B2C clients across fintech, AI, SaaS, Education, Subscription lead platforms and more. The mix of founders and larger organisations keeps my approaches to problem solving and delivery very adaptable and my thinking commercial.

Recently I've been getting deep into AI workflows. I recently completed the Memorisely AI Design Systems bootcamp and now work with clients on agentic workflows, machine-readable design systems and MCP-driven design.

I'm a Product Designer with over 12 years experience
delivering complex, meaningful projects for big organisations.

Hello,

I design digital products that work commercially and hold up as experiences. Most of my career has been in product teams at scale, and increasingly on the founder side, helping early-stage companies get to market.

I started in eCommerce at Boots UK, learning the fundamentals of UX from information architecture through to research and workshop facilitation.

A short stint at UNiDAYS followed, where I set up the company's user research capability, before returning to Boots to help lead the replatform onto Adobe Experience Manager, owning the component library, taxonomy governance and flows across the Advantage Card app and checkout.

From there I joined Wilko as Lead UX/UI, shaping the online experience and the direction of product design across the business.

I then spent three years at DAZN as a Senior Product Designer, leading the multi-country rollout of tiered pricing and the launch of NFL Game Pass across web, mobile and TV.

Since 2024 I've been independent, working with both B2B & B2C clients across fintech, AI, SaaS, Education, Subscription lead platforms and more. The mix of founders and larger organisations keeps my approaches to problem solving and delivery very adaptable and my thinking commercial.

Recently I've been getting deep into AI workflows. I recently completed the Memorisely AI Design Systems bootcamp and now work with clients on agentic workflows, machine-readable design systems and MCP-driven design.

I'm a Product Designer with over 12 years experience
delivering complex, meaningful projects for big organisations.

Hello,

I design digital products that work commercially and hold up as experiences. Most of my career has been in product teams at scale, and increasingly on the founder side, helping early-stage companies get to market.

I started in eCommerce at Boots UK, learning the fundamentals of UX from information architecture through to research and workshop facilitation.

A short stint at UNiDAYS followed, where I set up the company's user research capability, before returning to Boots to help lead the replatform onto Adobe Experience Manager, owning the component library, taxonomy governance and flows across the Advantage Card app and checkout.

From there I joined Wilko as Lead UX/UI, shaping the online experience and the direction of product design across the business.

I then spent three years at DAZN as a Senior Product Designer, leading the multi-country rollout of tiered pricing and the launch of NFL Game Pass across web, mobile and TV.

Since 2024 I've been independent, working with both B2B & B2C clients across fintech, AI, SaaS, Education, Subscription lead platforms and more. The mix of founders and larger organisations keeps my approaches to problem solving and delivery very adaptable and my thinking commercial.

Recently I've been getting deep into AI workflows. I recently completed the Memorisely AI Design Systems bootcamp and now work with clients on agentic workflows, machine-readable design systems and MCP-driven design.

  • I had the pleasure of working closely with Sam Wilde, and I can honestly say he was an incredible Senior Product Designer to have on the team. Sam was always striving to improve how we worked, constantly advocating for the best design practices, which really elevated the quality of our projects.



    His work on key initiatives, like launching freemium and the unified sign-up, had a massive impact on our growth and acquisition efforts. What I appreciated most about Sam was his amazing attention to detail - he always went the extra mile to make sure everything was spot on. Plus, he was the kind of teammate who always had time for you, whether it was offering advice or jumping in to help with a challenge. He made a real difference to our team, and I know he’ll bring the same energy and dedication wherever he goes.

    Hallam Ager

    DAZN

  • Sam joined my team as a UX apprentice in 2014 and immediately stood out for his hunger to learn and his ability to absorb new information and skills with remarkable speed.

    So passionate about creating meaningful experiences for Boots customers, complimented by an excellent eye for detailed design.



Coaching Sam during those early stages of his UX career was a rewarding experience, that I’m still grateful for. His curiosity and dedication reminded me of the importance of foundational research and design principles, making me a stronger UX practitioner. 



    What sets Sam apart is his energy and self-motivated drive. I know he can achieve whatever he sets his sights on, no matter how big the ambition.

    Becky Ball

    Boots UK

  • Sam has been an incredible partner. Hired to him to design an initial MVP for my startup, not only did he deliver quality above expectations, he also consistently went the extra mile to hit deadlines and support.

    Sam brings professional knowhow from deep industry expertise and energy. He has a rare combination of skills, professionalism, and adaptability. Hiring him was worth every penny.

    Hao-Kai Wu

    WorthIQ

  • Sam played a key role in delivering meaningful improvements to our website, combining thoughtful changes with clear, data-driven insights. His approach ensured every decision was backed by evidence, leading to measurable impact and a much stronger overall user experience.

    Rachael Stocks

    NRLA

  • Sam is a real pleasure to work with, spot on with his knowledge and expertise. Highly recommended!

    Stephen Tasker

    SMT

    Working with Sam has been an absolute pleasure - collaborative, creative, and consistently on point. His work added real clarity and energy to our brand.

    Dan Martin

    Redbrain

  • Sam is adding great value to our projects by truly understanding our requirements and translating them into thoughtful, complete designs. He took our input on board throughout and brought solid insight and research to the table, ensuring we ended up with exactly what we needed.

    Faiysal Kothiwala

    The Beard Struggle

    Sam has played a crucial role in bringing my MVP to life, from brainstorming ideas to collaborating and crafting a sleek AI SaaS product.

    Abdul Majeeb

    TrueGrade

Hello,

I'm a Product Designer with over 12 years experience delivering complex, meaningful projects for big organisations.

I design digital products that work commercially and hold up as experiences. Most of my career has been in product teams at scale, and increasingly on the founder side, helping early-stage companies get to market.

I started in eCommerce at Boots UK, learning the fundamentals of UX from information architecture through to research and workshop facilitation.

A short stint at UNiDAYS followed, where I set up the company's user research capability, before returning to Boots to help lead the replatform onto Adobe Experience Manager, owning the component library, taxonomy governance and flows across the Advantage Card app and checkout.

From there I joined Wilko as Lead UX/UI, shaping the online experience and the direction of product design across the business.

I then spent three years at DAZN as a Senior Product Designer, leading the multi-country rollout of tiered pricing and the launch of NFL Game Pass across web, mobile and TV.

Since 2024 I've been independent, working with both B2B & B2C clients across fintech, AI, SaaS, Education, Subscription lead platforms and more. The mix of founders and larger organisations keeps my approaches to problem solving and delivery very adaptable and my thinking commercial.

Recently I've been getting deep into AI workflows. I recently completed the Memorisely AI Design Systems bootcamp and now work with clients on agentic workflows, machine-readable design systems and MCP-driven design.

  • I had the pleasure of working closely with Sam Wilde, and I can honestly say he was an incredible Senior Product Designer to have on the team. Sam was always striving to improve how we worked, constantly advocating for the best design practices, which really elevated the quality of our projects.



    His work on key initiatives, like launching freemium and the unified sign-up, had a massive impact on our growth and acquisition efforts. What I appreciated most about Sam was his amazing attention to detail - he always went the extra mile to make sure everything was spot on. Plus, he was the kind of teammate who always had time for you, whether it was offering advice or jumping in to help with a challenge. He made a real difference to our team, and I know he’ll bring the same energy and dedication wherever he goes.

    Hallam Ager

    DAZN

  • Sam joined my team as a UX apprentice in 2014 and immediately stood out for his hunger to learn and his ability to absorb new information and skills with remarkable speed.

    So passionate about creating meaningful experiences for Boots customers, complimented by an excellent eye for detailed design.



Coaching Sam during those early stages of his UX career was a rewarding experience, that I’m still grateful for. His curiosity and dedication reminded me of the importance of foundational research and design principles, making me a stronger UX practitioner. 



    What sets Sam apart is his energy and self-motivated drive. I know he can achieve whatever he sets his sights on, no matter how big the ambition.

    Becky Ball

    Boots UK

  • Sam has been an incredible partner. Hired to him to design an initial MVP for my startup, not only did he deliver quality above expectations, he also consistently went the extra mile to hit deadlines and support.

    Sam brings professional knowhow from deep industry expertise and energy. He has a rare combination of skills, professionalism, and adaptability. Hiring him was worth every penny.

    Hao-Kai Wu

    WorthIQ

  • Sam played a key role in delivering meaningful improvements to our website, combining thoughtful changes with clear, data-driven insights. His approach ensured every decision was backed by evidence, leading to measurable impact and a much stronger overall user experience.

    Rachael Stocks

    NRLA

  • Sam is a real pleasure to work with, spot on with his knowledge and expertise. Highly recommended!

    Stephen Tasker

    SMT

    Working with Sam has been an absolute pleasure - collaborative, creative, and consistently on point. His work added real clarity and energy to our brand.

    Dan Martin

    Redbrain

  • Sam is adding great value to our projects by truly understanding our requirements and translating them into thoughtful, complete designs. He took our input on board throughout and brought solid insight and research to the table, ensuring we ended up with exactly what we needed.

    Faiysal Kothiwala

    The Beard Struggle

    Sam has played a crucial role in bringing my MVP to life, from brainstorming ideas to collaborating and crafting a sleek AI SaaS product.

    Abdul Majeeb

    TrueGrade

  • I had the pleasure of working closely with Sam Wilde, and I can honestly say he was an incredible Senior Product Designer to have on the team. Sam was always striving to improve how we worked, constantly advocating for the best design practices, which really elevated the quality of our projects.



    His work on key initiatives, like launching freemium and the unified sign-up, had a massive impact on our growth and acquisition efforts. What I appreciated most about Sam was his amazing attention to detail - he always went the extra mile to make sure everything was spot on. Plus, he was the kind of teammate who always had time for you, whether it was offering advice or jumping in to help with a challenge. He made a real difference to our team, and I know he’ll bring the same energy and dedication wherever he goes.

    Hallam Ager

    DAZN

  • Sam joined my team as a UX apprentice in 2014 and immediately stood out for his hunger to learn and his ability to absorb new information and skills with remarkable speed.

    So passionate about creating meaningful experiences for Boots customers, complimented by an excellent eye for detailed design.



Coaching Sam during those early stages of his UX career was a rewarding experience, that I’m still grateful for. His curiosity and dedication reminded me of the importance of foundational research and design principles, making me a stronger UX practitioner. 



    What sets Sam apart is his energy and self-motivated drive. I know he can achieve whatever he sets his sights on, no matter how big the ambition.

    Becky Ball

    Boots UK

  • Sam has been an incredible partner. Hired to him to design an initial MVP for my startup, not only did he deliver quality above expectations, he also consistently went the extra mile to hit deadlines and support.

    Sam brings professional knowhow from deep industry expertise and energy. He has a rare combination of skills, professionalism, and adaptability. Hiring him was worth every penny.

    Hao-Kai Wu

    WorthIQ

  • Sam played a key role in delivering meaningful improvements to our website, combining thoughtful changes with clear, data-driven insights. His approach ensured every decision was backed by evidence, leading to measurable impact and a much stronger overall user experience.

    Rachael Stocks

    NRLA

  • Sam is a real pleasure to work with, spot on with his knowledge and expertise. Highly recommended!

    Stephen Tasker

    SMT

    Working with Sam has been an absolute pleasure - collaborative, creative, and consistently on point. His work added real clarity and energy to our brand.

    Dan Martin

    Redbrain

  • Sam is adding great value to our projects by truly understanding our requirements and translating them into thoughtful, complete designs. He took our input on board throughout and brought solid insight and research to the table, ensuring we ended up with exactly what we needed.

    Faiysal Kothiwala

    The Beard Struggle

    Sam has played a crucial role in bringing my MVP to life, from brainstorming ideas to collaborating and crafting a sleek AI SaaS product.

    Abdul Majeeb

    TrueGrade

  • I had the pleasure of working closely with Sam Wilde, and I can honestly say he was an incredible Senior Product Designer to have on the team. Sam was always striving to improve how we worked, constantly advocating for the best design practices, which really elevated the quality of our projects.



    His work on key initiatives, like launching freemium and the unified sign-up, had a massive impact on our growth and acquisition efforts. What I appreciated most about Sam was his amazing attention to detail - he always went the extra mile to make sure everything was spot on. Plus, he was the kind of teammate who always had time for you, whether it was offering advice or jumping in to help with a challenge. He made a real difference to our team, and I know he’ll bring the same energy and dedication wherever he goes.

    Hallam Ager

    DAZN

  • Sam joined my team as a UX apprentice in 2014 and immediately stood out for his hunger to learn and his ability to absorb new information and skills with remarkable speed.

    So passionate about creating meaningful experiences for Boots customers, complimented by an excellent eye for detailed design.



Coaching Sam during those early stages of his UX career was a rewarding experience, that I’m still grateful for. His curiosity and dedication reminded me of the importance of foundational research and design principles, making me a stronger UX practitioner. 



    What sets Sam apart is his energy and self-motivated drive. I know he can achieve whatever he sets his sights on, no matter how big the ambition.

    Becky Ball

    Boots UK

  • Sam has been an incredible partner. Hired to him to design an initial MVP for my startup, not only did he deliver quality above expectations, he also consistently went the extra mile to hit deadlines and support.

    Sam brings professional knowhow from deep industry expertise and energy. He has a rare combination of skills, professionalism, and adaptability. Hiring him was worth every penny.

    Hao-Kai Wu

    WorthIQ

  • Sam played a key role in delivering meaningful improvements to our website, combining thoughtful changes with clear, data-driven insights. His approach ensured every decision was backed by evidence, leading to measurable impact and a much stronger overall user experience.

    Rachael Stocks

    NRLA

  • Sam is a real pleasure to work with, spot on with his knowledge and expertise. Highly recommended!

    Stephen Tasker

    SMT

    Working with Sam has been an absolute pleasure - collaborative, creative, and consistently on point. His work added real clarity and energy to our brand.

    Dan Martin

    Redbrain

  • Sam is adding great value to our projects by truly understanding our requirements and translating them into thoughtful, complete designs. He took our input on board throughout and brought solid insight and research to the table, ensuring we ended up with exactly what we needed.

    Faiysal Kothiwala

    The Beard Struggle

    Sam has played a crucial role in bringing my MVP to life, from brainstorming ideas to collaborating and crafting a sleek AI SaaS product.

    Abdul Majeeb

    TrueGrade

  • I had the pleasure of working closely with Sam Wilde, and I can honestly say he was an incredible Senior Product Designer to have on the team. Sam was always striving to improve how we worked, constantly advocating for the best design practices, which really elevated the quality of our projects.



    His work on key initiatives, like launching freemium and the unified sign-up, had a massive impact on our growth and acquisition efforts. What I appreciated most about Sam was his amazing attention to detail - he always went the extra mile to make sure everything was spot on. Plus, he was the kind of teammate who always had time for you, whether it was offering advice or jumping in to help with a challenge. He made a real difference to our team, and I know he’ll bring the same energy and dedication wherever he goes.

    Hallam Ager

    DAZN

  • Sam joined my team as a UX apprentice in 2014 and immediately stood out for his hunger to learn and his ability to absorb new information and skills with remarkable speed.

    So passionate about creating meaningful experiences for Boots customers, complimented by an excellent eye for detailed design.



Coaching Sam during those early stages of his UX career was a rewarding experience, that I’m still grateful for. His curiosity and dedication reminded me of the importance of foundational research and design principles, making me a stronger UX practitioner. 



    What sets Sam apart is his energy and self-motivated drive. I know he can achieve whatever he sets his sights on, no matter how big the ambition.

    Becky Ball

    Boots UK

  • Sam has been an incredible partner. Hired to him to design an initial MVP for my startup, not only did he deliver quality above expectations, he also consistently went the extra mile to hit deadlines and support.

    Sam brings professional knowhow from deep industry expertise and energy. He has a rare combination of skills, professionalism, and adaptability. Hiring him was worth every penny.

    Hao-Kai Wu

    WorthIQ

  • Sam played a key role in delivering meaningful improvements to our website, combining thoughtful changes with clear, data-driven insights. His approach ensured every decision was backed by evidence, leading to measurable impact and a much stronger overall user experience.

    Rachael Stocks

    NRLA

  • Sam is a real pleasure to work with, spot on with his knowledge and expertise. Highly recommended!

    Stephen Tasker

    SMT

    Working with Sam has been an absolute pleasure - collaborative, creative, and consistently on point. His work added real clarity and energy to our brand.

    Dan Martin

    Redbrain

  • Sam is adding great value to our projects by truly understanding our requirements and translating them into thoughtful, complete designs. He took our input on board throughout and brought solid insight and research to the table, ensuring we ended up with exactly what we needed.

    Faiysal Kothiwala

    The Beard Struggle

    Sam has played a crucial role in bringing my MVP to life, from brainstorming ideas to collaborating and crafting a sleek AI SaaS product.

    Abdul Majeeb

    TrueGrade

  • I had the pleasure of working closely with Sam Wilde, and I can honestly say he was an incredible Senior Product Designer to have on the team. Sam was always striving to improve how we worked, constantly advocating for the best design practices, which really elevated the quality of our projects.



    His work on key initiatives, like launching freemium and the unified sign-up, had a massive impact on our growth and acquisition efforts. What I appreciated most about Sam was his amazing attention to detail - he always went the extra mile to make sure everything was spot on. Plus, he was the kind of teammate who always had time for you, whether it was offering advice or jumping in to help with a challenge. He made a real difference to our team, and I know he’ll bring the same energy and dedication wherever he goes.

    Hallam Ager

    DAZN

  • Sam joined my team as a UX apprentice in 2014 and immediately stood out for his hunger to learn and his ability to absorb new information and skills with remarkable speed.

    So passionate about creating meaningful experiences for Boots customers, complimented by an excellent eye for detailed design.



Coaching Sam during those early stages of his UX career was a rewarding experience, that I’m still grateful for. His curiosity and dedication reminded me of the importance of foundational research and design principles, making me a stronger UX practitioner. 



    What sets Sam apart is his energy and self-motivated drive. I know he can achieve whatever he sets his sights on, no matter how big the ambition.

    Becky Ball

    Boots UK

  • Sam has been an incredible partner. Hired to him to design an initial MVP for my startup, not only did he deliver quality above expectations, he also consistently went the extra mile to hit deadlines and support.

    Sam brings professional knowhow from deep industry expertise and energy. He has a rare combination of skills, professionalism, and adaptability. Hiring him was worth every penny.

    Hao-Kai Wu

    WorthIQ

  • Sam played a key role in delivering meaningful improvements to our website, combining thoughtful changes with clear, data-driven insights. His approach ensured every decision was backed by evidence, leading to measurable impact and a much stronger overall user experience.

    Rachael Stocks

    NRLA

  • Sam is a real pleasure to work with, spot on with his knowledge and expertise. Highly recommended!

    Stephen Tasker

    SMT

    Working with Sam has been an absolute pleasure - collaborative, creative, and consistently on point. His work added real clarity and energy to our brand.

    Dan Martin

    Redbrain

  • Sam is adding great value to our projects by truly understanding our requirements and translating them into thoughtful, complete designs. He took our input on board throughout and brought solid insight and research to the table, ensuring we ended up with exactly what we needed.

    Faiysal Kothiwala

    The Beard Struggle

    Sam has played a crucial role in bringing my MVP to life, from brainstorming ideas to collaborating and crafting a sleek AI SaaS product.

    Abdul Majeeb

    TrueGrade